The “Le Stagioni d’Italia” brand returns to Rai 1 with a special episode dedicated to the rice supply chain. The historic Italian broadcast, Linea Verde, visited the Bonifica Ferraresi estates guiding viewers in the suggestive rice fields of Jolanda di Savoia, in the Po Delta area. Find out how rice at zero km of Le Stagioni d’Italia is born, from seeding, cultivation, processing, packaging, in full protection of the ecosystem.
The Bonifiche Ferraresi estates represent the ideal context for the historic itinerant broadcast “Linea Verde” of Rai 1 (the channel of the Italy’s national state broadcaster) which, for years, has travelled far and wide in Italy to document excellent examples of agricultural and livestock productivity. The TV programme tells the stories of companies that operate in full respect of nature and who have been able to establish intimate contact with the environment, enhancing the territories.
Bonifiche Ferraresi offers varieties of territories, from Emilia Romagna, to Tuscany, Sardinia; it offers varieties of crops: from wheat, rice, vegetables, medicinal herbs, and techniques designed to respect the balance of the earth and its ecosystem. Last year Le Stagioni d’Italia, the Bonifiche Ferraresi brand, was the protagonist of “Storie in bicicletta” (English: Stories in bicycle), the innovative Linea Verde format and, for ten weeks, the company’s managers told anecdotes and nutritional characteristics of their products.
On August 1st, Federico Quaranta, the presenter of the summer spin-off “Radici – Linea Verde 2020“, brought the cameras to Jolanda di Savoia to talk about an ancient tradition supply chain.
The setting of this appointment was the Po Delta Park, in the province of Ferrara where the rice fields extend as far as the eye can see, the plants moved by the wind peep out through the reflections of the body of water, creating a unique and evocative scenario. It is no coincidence that this territory has been recognized as a UNESCO heritage site. Here the rice penetrates with its roots into the damp earth, extracts the sap and becomes grain.
Federico Quaranta walk into the rice fields with bare feet. If Asian people say that walking in mud is good for health, there will be a reason! Rice culture is based on three cornerstones: respect for tradition, the elimination of everything that is not good for the environment and research to continue improving the quality of a product that is already appreciated and recognized in the world. A totally sustainable product that is processed and packaged a few meters from the rice fields. A tracked, sustainable and zero km product.